In 2022, Hisense TV ranked second in global TV shipments and won the ‘Dubai Quality Global Award’ for its tailored products and services for the Dubai market. At CES 2023, the company’s 110-inch ULED X TV received the Innovation Award for its advanced features and picture quality. Hisense maintains 23 global R&D centers and invests in local talent to support its operations. Jerry Liu, Vice President of Hisense International, noted that the Dubai branch is one of the fastest-growing Hisense companies, with brand awareness in the UAE market increasing by 25 percentage points from 2018 to 2022. The brand’s equity also saw a growth of over 154% during the same period. Liu emphasized Hisense’s mission of technological innovation, leading in advanced manufacturing, and bringing joy to millions with high-quality products and services.